15323326658

7*24小時(shí)服務(wù)電話

助力企業(yè)提質(zhì)增效

——實(shí)現(xiàn)企業(yè)生產(chǎn)智能化 - 連續(xù)化 - 高效化——

中國(guó)不干膠貼標(biāo)機(jī)行業(yè)市場(chǎng)競(jìng)爭(zhēng)中英文趨勢(shì)分析

2354 2013.03.30 1
   標(biāo)簽滲透到各個(gè)行業(yè)，各個(gè)領(lǐng)域，不干膠標(biāo)簽以其獨(dú)特的優(yōu)勢(shì)和革新應(yīng)用在各個(gè)領(lǐng)域中得到很好的發(fā)展。
未來(lái)的不干膠市場(chǎng)競(jìng)爭(zhēng)可以說(shuō)是全方位的競(jìng)爭(zhēng)，即產(chǎn)品的競(jìng)爭(zhēng)，服務(wù)的競(jìng)爭(zhēng)，品牌的競(jìng)爭(zhēng)甚至可以說(shuō)是速度的競(jìng)爭(zhēng)。
1.產(chǎn)品的競(jìng)爭(zhēng)：體現(xiàn)在產(chǎn)品質(zhì)量的穩(wěn)定，產(chǎn)品系列的齊全，產(chǎn)品應(yīng)用領(lǐng)域的豐富等方面。由于不干膠復(fù)雜的多層結(jié)構(gòu)，基本的"三明治"結(jié)構(gòu)面材，粘膠劑和底 紙以及面材和粘膠劑涂底層，粘膠劑和底紙之間的涂硅層等，其中的哪一個(gè)環(huán)節(jié)出現(xiàn)質(zhì)量或者涂布上的問(wèn)題都會(huì)最終影響到不干膠標(biāo)簽的質(zhì)量。所以穩(wěn)定的原材料質(zhì) 量，先進(jìn)的涂布技術(shù)，優(yōu)良的生產(chǎn)控制管理都將起到?jīng)Q定性的作用。另外先進(jìn)的開發(fā)技術(shù)和研發(fā)能力都將影響到產(chǎn)品的系列，應(yīng)用領(lǐng)域和功能。
2.服 務(wù)的競(jìng)爭(zhēng)：售前服務(wù)的設(shè)立，能夠有效地把客戶的訂單信息轉(zhuǎn)化為生產(chǎn)。配送網(wǎng)絡(luò)的完善，特別是經(jīng)濟(jì)發(fā)達(dá)地區(qū)和競(jìng)爭(zhēng)激烈地區(qū)的配送系統(tǒng)，直接影響到印刷廠訂單 投向哪一家供應(yīng)商。附加值服務(wù)項(xiàng)目不斷推出，如：增大卷長(zhǎng)，減少接頭，客戶需求的定制等，都是在服務(wù)上的不斷延伸。同質(zhì)量的產(chǎn)品，服務(wù)將很容易成為決定性 的因素，提高服務(wù)水平需要成本和豐富的管理經(jīng)驗(yàn)，這將在未來(lái)的競(jìng)爭(zhēng)中不斷體現(xiàn)出來(lái)。
3.品牌的競(jìng)爭(zhēng)：如今是個(gè)注重品牌的時(shí)代，在各供應(yīng)商產(chǎn)品 質(zhì)量，價(jià)格，服務(wù)各方面差異逐漸縮小時(shí)，品牌效應(yīng)將起到指導(dǎo)作用。不干膠標(biāo)簽行業(yè)的從業(yè)人員素質(zhì)不斷提升，以專業(yè)的形象出現(xiàn)。既要處理客戶商務(wù)上的安排， 又要有能力解決客戶印刷上的問(wèn)題，同時(shí)具有更專業(yè)的產(chǎn)品知識(shí)，專業(yè)地協(xié)助客戶在產(chǎn)品設(shè)計(jì)，生產(chǎn)流程上出現(xiàn)的問(wèn)題。也只有專業(yè)的公司才可以培養(yǎng)專業(yè)的人才， 好的品牌會(huì)帶給客戶更多這方面的承諾。強(qiáng)大的市場(chǎng)滲透率不但在印刷行業(yè)客戶中建立影響，同時(shí)更滲透到各個(gè)行業(yè)最終使用到標(biāo)簽的用戶，比如寶潔，柯達(dá)等公 司。在直接客戶和最終用戶中樹立品牌，協(xié)助直接客戶更好地為最終用戶服務(wù)，解決各種需求和問(wèn)題。
4.速度效率的競(jìng)爭(zhēng)：市場(chǎng)信息的搜集反饋，按 需生產(chǎn)和供貨能力，生產(chǎn)效率，新產(chǎn)品的研發(fā)速度等，這些都體現(xiàn)速度和效率的競(jìng)爭(zhēng)，也體現(xiàn)了企業(yè)自身的綜合實(shí)力?？蛻舾釉敢饪吹讲桓赡z標(biāo)簽供應(yīng)商能以更快 的速度去滿足他們稍縱即逝的生意機(jī)會(huì)。在未來(lái)的競(jìng)爭(zhēng)中市場(chǎng)、銷售、生產(chǎn)、配送、研發(fā)等每個(gè)環(huán)節(jié)的速度，效率都將為不干膠標(biāo)簽供應(yīng)商帶來(lái)巨大的競(jìng)爭(zhēng)優(yōu)勢(shì)。
  Label penetration to various industries in various fields, self-adhesive labels with its unique advantages and innovative applications well developed in all fields.
Stickers market competition is the all-round competition, product competition, service competition, brand competition can even be said that the speed competition.
Product competition: reflects the stability of the product quality, complete product range, product rich applications and other aspects. Stickers complex multi-layer structure, the basic "sandwich" structure of the surface material, adhesives and the end of the paper, as well as face material and adhesive coated on the ground floor, between the adhesive and backing paper coated silicon layer, which which part of a quality or coating on the issues will ultimately affect the quality of the sticker. Stable raw material quality, state-of-the-art coating technology, excellent production control management will play a decisive role. In addition the development of advanced technology and research and development capabilities will affect a series of products, applications and functions.
Service competition: the establishment of the pre-service, effective customer orders into production. Perfect distribution network, especially in economically developed regions and competitive distribution system, directly affect the printing order to invest in which a supplier. Value-added services has introduced, such as: increased volumes long, connectors, customers demand customized service continues to extend. With the quality of products and services will be very easy to become a decisive factor costs and extensive management experience is required to improve the level of service, which will continue to be reflected in the next competition.
3 brand competition: Today is a focus on the era of the brand and suppliers product quality, price, services differentials narrowing branding will play a guiding role. The sticker industry practitioners improve the quality of professional image appears. Arrangements to deal with both the customer business, but also have the ability to solve problems on the client printing, at the same time have a more professional product knowledge, professional help customers on product design, production processes. Only a professional company can develop professional talent, good brand will give customers more commitments in this regard. Strong market penetration is not only to establish the impact of the printing industry customers, but also penetrated into various industries eventually use to label the user, such as Procter & Gamble, Kodak and other companies. Direct customers and end-users to establish a brand, to help direct customers better service for the end user to solve a variety of needs and problems.
4 speed efficiency of competition: the collection of market information feedback, on-demand production and supply capacity, production efficiency, new product development speed, these refl